Tuesday, November 10, 2009

BCC Catalog final


Due to recent health and family issues I found it extremely challenging to get this project done at all.  Despite the fact that I haven't found the time to make revisions  in order to give it a more "polished" finish I believe that I have met the projects' requirements.  I chose to emphasize a typical student in a variety of campus settings to convey the college's mission statement of providing continuing education.  The student chosen appears young enough to appeal to those who are just graduating high school yet old enough to possibly be someone who is returning to further their educational and employment opportunities.  By cropping and layering different images, I was able to put the individual in settings that illustrate the variety of college experiences including both technical and liberal art settings.  These images were placed in a larger outdoor setting to convey the idea that the student (both the one on the cover and the prospective one looking at it) is going somewhere on campus and in life.  I adjusted the opacity of the layered backgrounds in order to help them blend in with each other and with the overall blue color scheme of the piece. The student herself was left alone in order to make her "pop" from the cover.  I used the typography to help achieve a sense of balance with the photography and to help maintain the color palette (primarily blues and browns) that I had chosen.   By using a different color and size of type for the word "your" in the sentence "This is your college"  and superimposing them over the person on the cover, I hope to make the student and the school easier to identify with.   The rule of thirds is maintained by placing the school logo  in the left and lower thirds; by placing the words Broome Community College and General Catalog 2010/2012 (mostly) in the upper third and by placing the student who is the focal point in the photography in the right and mostly lower third.  

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